Finding Your Flavor: Does Your Brand Match Your Voice?
Have you ever walked into a restaurant, ordered your favorite dish, and the first bite leaves you thinking, “Wait… this ain’t what I expected?” That’s exactly what happens when your brand doesn’t match your voice.
You are the chef of your brand’s kitchen. And your voice? That’s the secret seasoning. Without it, your message falls flat, your audience gets confused, and your brand starts tasting like everyone else’s.
Let’s fix that.
Start With the Right Recipe: Is Your Brand YOU?
Your brand should feel like an extension of you, but it’s also its own dish. It needs a name, a flavor, and a personality all its own. Before you post, pin, or pitch—get clear on your brand identity.
Ask yourself:
What do I want people to feel when they experience my brand?
What words or phrases feel like “me”?
Would my dream audience recognize my brand in a crowded room?
If your answers are a little all over the place, no worries—we’re just getting started.
Mix in Your Brand Voice
Your brand voice is more than just how you write captions or blog posts—it’s the tone, the attitude, the flavor of everything you say and do. It’s how you show up.
Are you bold and spicy? Warm and sweet? Cool and creamy? Whatever your flavor, your brand voice should be consistent across every touchpoint—from emails to social media to your about page.
To lock it in, try this:
Write down 3 words that describe your brand’s personality.
Create a short “brand intro” as if your brand were a person walking into a room.
Practice writing like that person. That's your flavor.
Build with the Right Tools
Designing your brand space? You’ve got options! Whether you’re blogging, launching a portfolio, or building a content hub, here are some solid platforms to whip up your online presence:
Canva Websites – Quick, beautiful, and brandable.
Squarespace – Sleek templates with a built-in blog and shop.
WordPress – Perfect for more complex recipes (yes, people still use WordPress).
Showit – Super flexible and designed for creative control.
These are just a few alternatives (don't forget Wix)! Pick the platform that suits your goals and your comfort level in the kitchen.
Create Content That Feeds Your People
Categories are your pantry shelves. Tagging is your spice rack. Use both wisely.
Here’s how to keep your blog (and brand) well-seasoned:
Organize content into digestible categories.
Use relevant tags and hashtags to boost your reach.
Add visuals like behind-the-scenes pics, cooking analogies (😉), or moodboards to keep things flavorful.
Need content ideas? Share tips, tell stories, answer FAQs, or spotlight your wins and lessons learned. Give them a taste of the real you.
Serve Style + Substance
Listen, your brand isn’t just about sounding good—it’s about looking good too. Your blog and site should be dressed like it’s showing up to impress.
Design tips to spice things up:
Stick to your brand colors and fonts.
Use real, personality-filled photos—not bland stock stuff.
Add fun headers, pull quotes, and callouts to guide the reader like a menu.
Time to Get Cooking
You’ve got the tools, the talent, and the taste. Now it’s time to pull it all together and serve your brand voice with confidence.
If you’re feeling stuck or overwhelmed, don’t worry. That’s why I created The Brand Chef's Cookbook—a guide to help you build, season, and serve a bold brand voice that’s 100% you.
Ready to find your flavor? Grab the Brand Recipe Cookbook here and let’s get that voice sizzling.
